By Mark Yegge
Work with Mark - one ladder, pick your rung
From a free 3-minute scorecard to a done-for-you build, eight ways to work with me. Choose the rung that fits your budget, your goal, and how hands-on you want to be.
You heard it in every room you walked into this year: AI is changing how business runs. It is. But knowing that is not the same as knowing where to start - and for an owner short on time and careful with money, a wrong first step is expensive.
Every month of guessing costs hours and lets a competitor who moved first pull further ahead. You have built something real. You should not have to reverse-engineer AI alone.
Here is the whole ladder in one place. One ladder, pick your rung.
Which one fits me?
Answer three quick questions. No forms, no data collected - this only points you at the right rung.
Start with the free AI Readiness Scorecard, then choose a rung below.
The full ladder is below - this only recommends a starting point.
Eight ways to work with Mark
Free first steps
AI Readiness Scorecard - free, 3 minutes, shows where your business stands. Take it here
Learn it
$297 - AI Business-Builder Challenge. Build four assets in four weeks with me live: a 1-page AI map, a working 2-3 agent team, a no-code mini-app, and a website receptionist agent. First live session: Tuesday, December 8, 2026, 7 PM ET. Refund Promise included. Get the details
$988 - Accounting course with James Mercer (for accounting firms). A practical AI workflow for your practice - the operational layer run by AI, so you can step back. Learn more
Have it done
From $1,997 setup + $297/mo - Your First AI Agent. We scope one high-impact agent for your business and build it for you. Application / waitlist - no checkout. Apply
$2,500 - AI Agent Security Audit. A one-time, methodical audit of the AI and agents in your business: what is exposed, what is at risk, what to fix first. Book an audit
$297/mo - Safe-AI Monitoring. Ongoing monitoring of your AI stack so a small risk does not become a breach. Get covered
$4,997 - AI-Ready Website Starter. A modern, structured site built so AI can understand it and your visitors can trust it. Start here
$15,000 - AI-Ready Website. Everything in the starter, plus full copywriting, deeper SEO/AEO/GEO, and agent integration. Within 60 days of paying for the build, half of your $15,000 ($7,500) credits toward a Chairman Engagement. Apply first; Mark books the strategy call. See the full build
$25,000 - Chairman Engagement. Done-for-you AI implementation - application and a strategy call with Mark. The full build: your AI operation, run by a team, coached by me. Apply
Law firms: join the playbook waitlist here.
Compare at a glance
| Rung | Price | Done-for-you or learn-it | Time from Mark |
|---|---|---|---|
| Free scorecard | Free | Learn | Self-serve |
| AI Business-Builder Challenge | $297 | Learn it | 4 live weeks, Dec 8 start |
| Accounting course (Mercer) | $988 | Learn it | Self-paced |
| Your First AI Agent | from $1,997 + $297/mo | Done for you | Scoped via application |
| AI Agent Security Audit | $2,500 | Done for you | One audit |
| Safe-AI Monitoring | $297/mo | Done for you | Ongoing |
| AI-Ready Website Starter | $4,997 | Done for you | Project |
| AI-Ready Website | $15,000 | Done for you | Project + partial credit path |
| Chairman Engagement | $25,000 | Done for you | Application + call with Mark |
Questions owners ask
Where should I start?
Start with the free AI Readiness Scorecard to see where your business stands. For quick momentum and live learning, take the $297 Challenge. For a done-for-you project, pick the rung that matches your budget and let us scope it.
Do I need technical skills?
No. Coding and IT are not required at any rung. Learn-it offers guide you step by step; done-for-you offers put the technical heavy lifting on my team.
Can I upgrade later?
Yes. On the AI-Ready Website, within 60 days of paying for the build, half of your $15,000 credits toward a Chairman Engagement - apply first and Mark books the strategy call. Move up when it makes sense, not before.
Is there a refund?
The $297 Challenge carries the Refund Promise: attend the first live session and follow the build; if you are not satisfied, email us for a full refund on request through Tuesday, December 15, 2026. The full refund policy is on the refund page.
What is the difference between learning it and having it done?
Learn it means you build the skill and the assets yourself, guided by me - the best value per dollar. Done-for-you means my team and I build it so you get the outcome without doing the work - the best fit when your time is the real constraint.
Which rung fits an accounting or law firm?
Accounting firms start with the $988 course. Law firms join the playbook waitlist.
Mark Yegge
CEO of a Wall Street firm 1993-2005, sold to a top New York bank. Today he uses AI across his own businesses before teaching owners what works.